⚠️ Reactivation & Impersonation Scams – Be Alert, Stay Safe
Scammers are getting smarter, and one of their latest tricks is something called a reactivation scam.
It looks official — you might get an email, text, or even a WhatsApp message from what seems to be your bank, HMRC, Netflix, Royal Mail, or even a friend or family member. The message usually says your account has been “suspended”, “deactivated”, or “needs reactivation” — and you must click a link or fill in your details.
That’s the trap. Once you click, they grab your info — login, card, or personal details — and from there, it can lead to stolen money or even full-on identity theft.
So please: don’t click anything in a rush, and always take a second to think before sharing anything.

🕵️ Common Examples You Might See
- Bank Reactivation
“Your account has been locked. Click here to restore access.”
→ Fake site, real trouble. - Delivery Scam
“Your parcel is waiting. Pay £1.25 to reactivate delivery.”
→ Courier companies never ask like this. - Tax / HMRC Scam
“Your tax record is suspended. Reactivate now.”
→ HMRC won’t send links to unlock accounts. - Subscription Renewal
“Your Netflix / Prime has expired. Click to renew.”
→ Looks real, isn’t. - Friend or Family Message
“Hi Mum, I’ve lost my phone. Can you send me money?”
→ Always ring back on a known number.
Scammers mix urgency with trust — they want you reacting fast, not thinking clearly.
📊 The Numbers Don’t Lie
This isn’t small-time stuff.
- Over 45,000 impersonation cases in the UK last year
- Around £177 million lost to these scams (UK Finance)
- 71% of 18–34s say they’ve been targeted
- AI scams (voice cloning, fake videos) are on the rise
They can copy logos, email formats, even voices. It’s getting harder to spot the fakes — so awareness is key.
✅ How to Stay Safe
Here’s a few solid rules that really work:
- Slow down. If something feels urgent, that’s your warning sign.
- Don’t click links. Go to the website yourself or call using the official number.
- Check the sender. Small typos or odd addresses often give them away.
- Enable 2FA / MFA. An extra login step protects you even if they get your password.
- Keep info private. The less you post online, the less they can use.
- Talk about it. Let family and friends know — scams spread because people stay quiet.
🚨 If You’ve Been Caught Out
Act quick — time matters:
- Stop replying. Don’t engage or send more info.
- Change passwords everywhere, especially email & banking.
- Contact your bank’s fraud team.
- Report to Action Fraud (UK).
- Check your credit file (Experian, Equifax, TransUnion).
- Keep screenshots & records of what happened.
Don’t be embarrassed — scammers are professionals. Acting fast limits damage.
💬 Final Word
These scams work because they feel real. That’s why they catch so many people out.
So next time you get a message saying “Reactivate now” — don’t.
Stop, think, and check first.
Better safe than sorry. Share this with someone — it might save them a lot of stress.