scam alert letting text on black background

Impersonation Scam Guide

⚠️ Reactivation & Impersonation Scams – Be Alert, Stay Safe

Scammers are getting smarter, and one of their latest tricks is something called a reactivation scam.

It looks official — you might get an email, text, or even a WhatsApp message from what seems to be your bank, HMRC, Netflix, Royal Mail, or even a friend or family member. The message usually says your account has been “suspended”, “deactivated”, or “needs reactivation” — and you must click a link or fill in your details.

That’s the trap. Once you click, they grab your info — login, card, or personal details — and from there, it can lead to stolen money or even full-on identity theft.

So please: don’t click anything in a rush, and always take a second to think before sharing anything.


🕵️ Common Examples You Might See

  • Bank Reactivation
    “Your account has been locked. Click here to restore access.”
    → Fake site, real trouble.
  • Delivery Scam
    “Your parcel is waiting. Pay £1.25 to reactivate delivery.”
    → Courier companies never ask like this.
  • Tax / HMRC Scam
    “Your tax record is suspended. Reactivate now.”
    → HMRC won’t send links to unlock accounts.
  • Subscription Renewal
    “Your Netflix / Prime has expired. Click to renew.”
    → Looks real, isn’t.
  • Friend or Family Message
    “Hi Mum, I’ve lost my phone. Can you send me money?”
    → Always ring back on a known number.

Scammers mix urgency with trust — they want you reacting fast, not thinking clearly.


📊 The Numbers Don’t Lie

This isn’t small-time stuff.

  • Over 45,000 impersonation cases in the UK last year
  • Around £177 million lost to these scams (UK Finance)
  • 71% of 18–34s say they’ve been targeted
  • AI scams (voice cloning, fake videos) are on the rise

They can copy logos, email formats, even voices. It’s getting harder to spot the fakes — so awareness is key.


✅ How to Stay Safe

Here’s a few solid rules that really work:

  1. Slow down. If something feels urgent, that’s your warning sign.
  2. Don’t click links. Go to the website yourself or call using the official number.
  3. Check the sender. Small typos or odd addresses often give them away.
  4. Enable 2FA / MFA. An extra login step protects you even if they get your password.
  5. Keep info private. The less you post online, the less they can use.
  6. Talk about it. Let family and friends know — scams spread because people stay quiet.

🚨 If You’ve Been Caught Out

Act quick — time matters:

  • Stop replying. Don’t engage or send more info.
  • Change passwords everywhere, especially email & banking.
  • Contact your bank’s fraud team.
  • Report to Action Fraud (UK).
  • Check your credit file (Experian, Equifax, TransUnion).
  • Keep screenshots & records of what happened.

Don’t be embarrassed — scammers are professionals. Acting fast limits damage.


💬 Final Word

These scams work because they feel real. That’s why they catch so many people out.

So next time you get a message saying “Reactivate now”don’t.
Stop, think, and check first.

Better safe than sorry. Share this with someone — it might save them a lot of stress.