Social Network Marketing is about using social media sites as marketing tools for the optimization of revenue or increasing brand exposure. Social Media Marketing use strategy like SMO (Social Media Optimization), it can be done in two ways
a) Adding social media links to content such as sharing buttons and RSS feeds
b) Promoting sites through social media by updating tweets, blog post and statuses
Social Media Marketing helps a company get direct feedback from customers, social websites like Twitter, Facebook, Instagram, Myspace, Linkedln and Youtube which have had significant contribution in social marketing in last couple of years. The success of social media in marketing is due to very “Personal” interactions between the user and service renderers.
Face Book Marketing
Face book features are more detailed than other social networking sites. They allow a product to provide photos, videos, longer description option and testimonials as other followers can express their opinion on the product page for others to see. Facebook can link back to the products twitter page as well as send out event reminders. This can be done by connecting to various groups or business groups of your field on Facebook, admin page and direct message to admin for site promotion. You can also create your own personal page where you can upload videos or website information for example, here we have “Guru 99” Facebook page, which has reached many e-learners through Facebook.
Next you can also make a group or join a group of your liking, for example if you are a computer geek and searching for a java computer group then you can join a Java group where you ask questions pertaining to java or share any information related to Java with your group.
To facilitate social media marketing and to manage posting of messages on regular basis on social sites, automated scheduling tools are used. Hootsuiteis one such tool, which gives users extended facility for automating and scheduling messages, monitoring conversation and track result across multiple networks. For example, here it is shown how different tutorials are set and scheduled for website Guru99.
It’s a micro blogging service that allows sending and receiving message from customers. This can help business people to contact and communicate with peer group and to their customers. You can create your personal page in twitter as well, and can upload your site and share information related to site on twitter.
Twitter is a great tool to reach out new customers/clients without invading their privacy
LinkedIn connects professionals from various backgrounds and provides an opportunity to expand business by connecting business professional. Through the use of widgets, members can promote their product or website directly to their clients. “Company Page” is one such feature in linkedin which acts like a business resume for your client to get a quick overview about your business.
Your personalized webpage on linkedin can also be used as an open platform for discussion with peer group or e-learners. Apart from your personalized page there are option like joining groups, companies or any particular professional groups (Doctors, Real estate & Infrastructure, Job portals, business groups etc.)
Recent research has marked Linkedin on top for social referrals to corporate homepages.
- LinkedIn: 64% of social referrals to corporate homepage
- Facebook: 17% of social referrals to corporate homepage
- Twitter: 14% of social referrals to corporate homepage
Google plus provides various features which can be used for marketing purposes like
- Circles : You can create groups or join circles of your likings
- Stream: Gives instant updates on selected contacts or groups
- Photos: Upload photos
- Sparks: It allows you to specify your area of interest every time you logged in
- Plus One: It is like a face book ‘like button’, where you can express your opinion about any particular product
- Video Chat and Huddles: All queries can be solved by video chat facility which can be used to facilitate live customer interactions and huddles allow for group chats.
Apart from these you can join communities of your interest, like here guru99 has created community for software testers where they can use these page for discussion for topics of their common interest.
Video’s are one of the quickest ways to reach your customer. Visual effect has more impact on customer than print or digital text, it enables to explain the product more convincingly than any other medium. Marketing on “Youtube” turns, viewers into fans and, fans into customers. Also with video pages on your site has more chances to get good rating, as there are very less competition for video pages.
One way of doing this is to embed multiple videos onto one web page to create a series of related videos. Another option is to re-purpose your videos to produce related content. It includes presentation, screenshots as podcasts and images, transcription and PDF downloads.
To get maximum viewer to your video link, attach the script of your Video. Youtube also provide captioning alternative for videos.