Google is a corporation. Their goal is to acquire as much of the world’s money as possible.
Scott Cleland, who has made a career of watching Google and ringing the “seriously, I think these people might be vampires” alarm, “Google does not work for users; Google works for advertisers and website publishers, which provide virtually all of Google’s revenues.” Google Ads are responsible for 97 percent of their billions of dollars of revenues.
Everything Google has ever given you for free is funded by those little blue lines of text that appear at the top of your Gmail account, or in the sidebar of your search results. Then, when you use those services, Google collects information about you. It uses what it knows about you to target ads specifically to your personal tastes. That’s how Google is able to maintain a near monopoly in online advertising.
Additionally you use Google for searches at least once in your life so:
It turns out, Google records everything you enter into its search engine. The lonely night a few months back when you Googled “how many fists can fit in the butt?” That’s stored on Google’s servers, correlated with your IP address and a pretty shocking amount of other personal information.
Unless you live under a rock, you’ve heard that Google is buying connected device maker Nest.
However, what you might not know is how Google could use Nest’s products in the future to track your every move. The search giant, after all, is known for its proficiency in collecting and mining user data. And what better way of doing this than through in-home devices such as Nest’s smart thermostat or smoke detector?
Acquiring Nest gives Google an entry into the burgeoning “Internet of Things” — a market that’s expected to be worth $14.4 trillion over the next decade, according to Cisco. If you’re not yet familiar with the term, it refers to the growing network of machines, appliances, and everyday objects, which are being connected and controlled through the Web today.
If you use Google to help you navigate the Web, there’s a good chance they’ve installed a cookie onto your browser that logs every page you visit, every form you fill out and every conversation you have. Google sees it all and stores it for at least nine months.
Consumer advocate group Privacy International says nine months is the best case scenario. Even if you only use a few of Google’s free services, “the company retains a large quantity of information about that user, often for an unstated or indefinite length of time, without clear limitation on subsequent use.”
And now surely they do not need a cookie on your computer!
Google knows a lot more about you than you probably think it does.
If you use its products, such as Gmail, Google Search or even an Android phone, the company is collecting your data to make its services better for end users. CNBC recently showed you how to discover what Facebook knows about you, so now we’re back with data on what Google knows, too.
As a quick sampler, while I worked on this guide, I discovered Google knows the following about me:
My name, gender and birthdate
My personal cellphone numbers
My recent Google searches
The websites I’ve visited
That I turned on my bedroom lights last night
Exactly where I’ve been over the past several years
That I like American football, games, jazz, audio equipment, my favorite food & drink and more.
Where I work
Where I live
The YouTube videos I’ve watched and my YouTube searches
Every time I’ve used my voice to interact with Google Assistant (complete with recordings of my voice.)
Scary isn’t it?
How much Google actually knows about you? In reality, noone really knows (or is willing to share with the public), but you can find out a lot, if you only know where to look.
The Dashboard– Login to your Gmail account (if you are not logged in already) and visit your personalized Dashboard.
The Location– If you have any sort of an Android device (phone or tablet) you were asked when you set it up initially if you are OK with your device transmitting location information back to the mother ship. If you said yes, here is this information.
Search History-Unless you have explicitly opted-out from Google keeping track of your search history, you can find all the data they have on your searches here.
Knowledge is power. Google has the knowledge, you have the power to use it to become a high performer.